CONTENT = ACTIVITY:

Interactivity equals information, imagination and technology, hopefully amalgamated with a higher sense of purpose and something enjoyable to do. Good interactivity is a clear complex of branching and responding graphics and sounds that present a set of practices or communicative behaviours that allow for the logical presentation of information.

PRODUCTIVE CONTENT is all about developing a system of easily accessible navigation metaphors. What different things do computers give us during our 'interaction' with them?

Sound - Dialogue/Voice Over
- Music/Sound Effects
- Silence? For emphasis; to feature an image, or darkness.

Vision - Form/Shapes in Perspective
- Light/Shadow
- Colour/Texture
- Movement/Stillness

WHAT ARE THE GOALS OF THE APPLICATION, AND WHAT DOES THE USER GET TO DO? Discovering what interactivity is really good for and how we make it better or easier for the user is the great challenge for multimedia writers and designers. All the marketing analysis in the world won’t help if the application is uninteresting, slow or difficult to use.

The user will forget your product very quickly if something better comes along.

FAMILIARITY, CLARITY, HONESTY, GENEROSITY, SIMPLICITY and FUN are watchwords to remember. Simplicity doesn’t mean lack of impact, especially if the user is effectively getting what they need.

Nothing succeeds like success, and people will come back for more when that’s what they got before. Monkey see, monkey do.

“There is nothing finer than siding with the oppressed; the true aesthetic consists in defending the weak and the disadvantaged.”
Gerhard Zwerenz